“From the Ground Up” guests include Ariel Kaye, whose sustainability-minded home-goods brand, Parachute, was early to the direct-to-consumer party--and forced later confront the DTC meltdown. Thought leaders such as Simon Sinek address topics like with grief in the workplace, and creating a work culture for the generation that seems comically unmanageable, Gen Z. Ransom and Lagorio-Chafkin, in alternating interviews, hone in on the unique pieces of expertise founders have come to while on their often-lonely roads.

Lucy Guo, founder of Passes: My Interview With the Newly Minted Youngest Female Self-Made Billionaire
Podcast Episode · From the Ground Up · 06/02/2025 · 45m

Fair Trade USA founder Paul Rice: Not Another Preachy Trade Story
Podcast Episode · From the Ground Up · 05/19/2025 · 41m

Rivian’s R.J. Scaringe: American Electrification, and Bringing Down the Cost of Electric Vehicles
Podcast Episode · From the Ground Up · 05/12/2025 · 55m

Fawn Weaver interview: The Billion-Dollar Whiskey Story
Podcast Episode · From the Ground Up · 11/11/2024 · 58m

Airbnb’s Joe Gebbia and Flex’s Mike McNamara interview: Starting a Company, Again
Podcast Episode · From the Ground Up · 06/20/2024 · 49m

Simon Sinek interview: Leadership for a New Generation
Podcast Episode · From the Ground Up · 11/18/2024 · 58m

Browse the whole library here.

What I Know takes you inside the messy, painful, and sometimes transcendent journey of starting a company. Guests have included Eileen Fisher, John Mackey, Neil Blumenthal, Phil Libin, Rebecca Minkoff, and Jim Collins, and the stories of the founding of dozens of fascinating companies, including Reddit, Zola, Calm, Charity:Water, and Exploding Kittens.

You can follow, subscribe to, or stream What I Know wherever you listen to podcasts or audio.

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